Vitamin Water is a brand of drinks that is just that: water infused with vitamins. They usually have interesting flavor combinations, but the last bottle I picked up attracted my attention with the interesting name and "reasoning" they put behind the flavor:

It reads:

"boy have times changed. vitamins used to come in chalky pill form (cartoon shaped, of course), and the only time you burned a mix was when you set fire to the "summer mix of '96" cassette" your ex made. now your download of key vitamins and antioxidants comes in a bottle (hint: it's in your hand), and any song is a simple click away (no need to sit by your boombox with your fingers on 'play' and 'record'). so twist the cap and download key vitamins and antioxidants then sync up with your latest playlist - "feelin' the flow in 2k-1-oh."

What strikes me most is the attempt to be "hip". Not "cool", not "interesting", not "with the times", but "hip". Because "hip" is the only word that can be applied to how they made themselves sound.

Looking past that, what's this "simple click away" deal? I'm sure it's iTunes, Amazon, or an equivalent store, yeah. Had they left it there, I probably wouldn't be blogging about this. But no, they go and make a reference to home taping.

You know, this home taping:

You know, the one proudly displayed on the sail of this pretty well-known vessel:

Home taping is bad, folks! You know, like this guy says in this totally hip rap... song.

Piracy is really bad. I mean, you can't disagree with that dude.

Sigh.

Am I the only one who thinks the inter-generation culture gap is counterproductive?

At least the drink itself was tasty.